If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1.
What’s new is the email states that starting in March, any customer who does not set up a GA4 property with basic settings, Google will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing gtag or analytics.js tags.
Opt-out. If you don’t want Google automatically creating GA4 properties for you, you may opt-out via the instructions in this link.
Here is what the email says.
Subject: We’ll soon configure Google Analytics 4 for you
Hello.
Universal Analytics standard properties will stop processing data on July 1, 2023. To maximize historical data and to ensure that Google Analytics 4 (GA4) meets your specific needs, we recommend you make the switch to Google Analytics 4 now. This will give you the opportunity to customize the setup including using the latest site tag.
For any customer who does not set up a GA4 property with basic settings, starting in March, we will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and existing website tags.
For Universal Analytics customers whose websites are tagged with gtag.js or analytics.js (including through tag management...
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