With technologies, algorithms, platforms, and tools evolving daily, keeping up with the latest digital trends can be overwhelming.
So, we’ve done the heavy lifting for you! Here are digital trends in marketing you need to follow in 2023.
The Death of Organic Posts
Recent algorithm updates have shifted the focus from organic posts to paid advertising as the main factor in getting seen in social feeds.
A quick check of your Facebook feed will reveal the 2nd or 3rd post is always an ad. You will see individual posts on your feed but rarely a business post.
While we encourage you to create organic content to maintain a presence, your social media marketing strategy needs to centre on paid ads if you want to succeed online.
Do your research and get expert help on optimising your marketing strategy.
SEO is Still Crucial to Success, BUT!
Recent SERP trends show Google is giving prominence to paid ads over organic search listings. Search for any keyword and the first 4-5 rankings consist of predominantly paid ads and Google business profiles on Maps.
But, if you’re not keen on advertising, getting your organic SEO is essential now that ads are taking the top results.
Google’s search algorithm goes through several updates but typically rewards high-quality content relevant to the primary keyword phrase. However, it also evaluates many variables – including page authority, content quality, quality of backlinks, site speed, etc. We must create high-quality content and get the SEO...
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