Since they’ve been old enough to feel embarrassed by their elders, Generation Zers have made many things we once used to love obsolete.
Take the side part haircut, the crying laughing emoji, and skinny jeans; just a few of the many relics of the recent past that zoomers have decided - often rightly - that we should just leave behind.
But is now the time for Google, the number one search engine, to suffer a similar fate and disappear into oblivion?
For Gen Z, TikTok is the place to turn to when you’re looking for answers. Where to find cute cafes in town? What is the best Italian restaurant in London? What exhibitions are on in Paris? How to write a cover letter? How to have a clean break-up?
While these might be questions boomers and millennials would ask Google and find on WikiHow or Tripadvisor, Gen Z has been found to seek advice from the same app that bursts with dance trends and pop music.
Already in 2021, web security and performance company Cloudflare reported that the video app had overtaken Google by the number of searches on its platform.
With over three million downloads worldwide and a growing audience, the use of TikTok as a search engine has rapidly been rising, to the point that many are asking whether it might eventually dethrone Google and end its decades-long supremacy.
At the Brainstorm Techconference in the summer of last year, Google senior vice president Prabhakar Raghavan said that the company’s studies have found that “something like almost 40...
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