Moz upgrades its Domain Authority metric
In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA).
Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.”
Curious about what changed? Read all about it in Moz upgrades controversial ‘domain authority’ metric.
To be clear, Google does not use Domain Authority to determine ranking. “We don’t use domain authority at all in our algorithms,” according to a tweet. by Google’s John Mueller.
I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores. And you will often see it in spammy SEO and link building emails.
Even Rand Fishkin, who created the metric, essentially disowned Domain Authority as something he didn’t care much about anymore (“I know. I created it, but still”) during Milestone’s Engage conference in August 2022.
Also on this day
2020: The feds were interviewing publishers and ad-tech rivals about whether Google has too much control “over the monetization of digital content.”
2020: The subscription-based product could also be used to identify review trends across sites.
2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Boykin about Google penalties, algorithm updates and the importance of featured snippets and people also ask for SEO.
2019: Google...
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