Some great ideas are formed over drinks, but GR0 co-founders Jon Zacharias and Kevin Miller formed their brain trust over sobriety, in a chance meeting in a recovery room. Years later, while the world reeled from COVID-19, the duo created a digital marketing empire that provides a much-needed solution to the congested online marketplace.
Zacharias and Miller come from completely different backgrounds. Miller grew up on the east coast of Florida and attended the McDonough School of Business at Georgetown University. Following a stint at Google in San Francisco, he moved to L.A. for a fresh start.
“I actually moved to L.A. without knowing a single person,” says Kevin, and following his AA sponsor’s instructions, he went to a recovery meeting on his first night. There, he met Zacharais, an L.A. native who, after receiving a law degree from the California Western School of Law in San Diego, spent 10 years studying search engine optimization (SEO).
During that meeting, Miller spoke about a project he had for Open Listings (later acquired by Opendoor). “He was a master digital marketing expert with paid ads, and worked at Google for three years,” explains Zacharias. “But he had been assigned an SEO project to do for Open Listings, and he didn’t understand how to do SEO.” Zacharias saw the opportunity, and offered to lend a hand with his expertise.
Together, they crushed the project for Open Listings. “The plan that Kevin came up with was a huge success. Basically what he did is...
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