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Many small and medium-sized businesses (SMEs) come to an end of a difficult year; many are considering their growth prospects for 2023, especially when confronted with a recession.
At the core of any business is its website, an important tool used to grow and gain visibility, and with every site, a is needed. Descriptive domains allow you to use meaningful words on both sides of the dot, giving entrepreneurs more opportunity to differentiate their business
Identity Digital's Chief Marketing Officer, Rachel Sterling, can discuss how descriptive domains can increase marketing outcomes.
How can SMEs make domain names work harder in 2023?
As every entrepreneur knows, it is crucial to differentiate themselves from their competitors. Those who start up in 2023 are no different. Part of this differentiation strategy includes branding — particularly how that branding is conveyed online. The best way to ensure you stand out is with a short and memorable web address, especially one that immediately conveys not just who you are, but also what you do.
For example, a “yourname.vet” web address instantly conveys who you are and that you are a veterinarian. This in turn makes it easier for the customer to identify you, as well as improving your visibility. For SMEs, being smart about their web address is now a vital part of their marketing and branding strategy.
What are larger enterprises doing with domain names that SMEs aren’t?
Larger...
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