A Google Business Profile could boost sales for your small business — if you take it seriously - The Philadelphia Inquirer

Many small businesses rely on the internet to attract new customers, and Google is still the primary place where most searches are done. Unfortunately, it can be costly for a small business to get its listing at the top of a Google search. The good news is that there’s an easy way for customers to discover your small business online without your having to spend lot of money on online marketing and search engine optimization. In fact, it’s free.

You just need to make sure your business has a Google Business Profile.

“Google Business Profiles are the number-one form of free marketing any local business owner could use,” said Mac Frederick, who, as the founder and CEO of Philadelphia-based online marketing firm Momentum Digital, has helped “close to a thousand” businesses create and manage online profiles. “It is more important than your website, your Instagram, or your LinkedIn profile.”

Dan Kogan, who owns and operates the Philadelphia digital marketing firm 1Digital Agency, also says that setting up a Google Business Profile is “one of the simplest things that you can do.” For Kogan, the concept is no different from a Yellow Pages listing from back in the day and is a must-do for any small business looking to get found online.

“It is a very underrated tool,” he said. “I’ve found that most local businesses do not pay enough attention to it and are missing out.”

Google Business Profiles are driven by Google’s focus on providing local results to local businesses. According...

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