Over the past few months, ChatGPT has changed the game in many ways, and the next step is with AI-powered chatbot experiences for search. However, those experiences are only as good as the information feeding them, so it’s time for Google to really put the hammer down on “SEO spam.”
Finding information through Google Search, or really any search engine, has become a more difficult task in recent years.
SEO spam has taken over in recent years, as many have spun up or repurposed websites dedicated to putting out content that ranks in search results but falls short when it comes to quality. It’s common when searching for information on popular topics, and even niche ones, that you’ll find a result that seems like it may answer your question, but in reality spews out hundreds of words on the topic without ever providing an answer, or even worse providing a false one.
The rise of websites that pump out post after post of SEO spam has led to dilution in search. It makes finding quality content, or the original source, a difficult task for someone who just wants a factual answer from a trustworthy voice.
Google, to its credit, at least says it has made a significant move in putting down the hammer on SEO spam. Last year, the company revealed its “helpful content” update which told the world that the content in Search that would rank well would be the content that is written from a place of expertise and aimed at answering a question correctly, not with the sole goal of getting...
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