How to manage your brand on Google with Jason Barnard - Legal Talk Network

How do you manage your brand on Google? What is an SERP and why is it important?

Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym “The Brand SERP Guy” for his professional work!

Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world.

In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. He currently plays double bass with Barcoustic (Hugo Scott, from the Barking Dogs is the singer).

Jason gives listeners actionable tips on:

• [1:15] What SERP means
• [3:10] What lawyers are doing wrong when it comes to Google
• [6:00] What a ‘knowledge panel’ is
• [12:40] How to control what shows up on this panel
• [15:45] Keeping an open feedback loop on Google
• [17:20] Why reviews are so important
• [22:20] How to educate Google about who you and your audience are
• [32:05] Why you need to focus on SEO as part of your strategy
• [36:55] Jason’s book review

Resources mentioned in this episode:

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Transcript

[00:00:00] Karin: This is council cast part of the Legal Talk Network, and I’m your host, Karin...

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