With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots of headlines: Is the SEO industry dying?
First, if you’re impressed with ChatGPT and think it may be threatening SEO, you may be surprised to know that according to the tool itself, the SEO industry is going to be just fine:
AI may change the way SEO is done, but it is unlikely to replace the entire profession. While AI can automate certain aspects of SEO, such as keyword analysis and technical site audits, it still requires human expertise and creativity to develop and implement effective strategies.
Additionally, search engines themselves are constantly evolving and becoming more sophisticated, making them a moving target for AI to keep up with. As such, the role of SEO professionals in staying up-to-date with search engine algorithms will likely continue to be in demand.
Note: I like that “moving target” point a lot…
Second, on a more serious note: if you have been an SEO professional for several years, you’ll have noticed that search engine optimization has never been threatened by any technological advancements. On the contrary, it always thrives when innovative tools emerge to uncover new ways to do (old) tasks and provide new opportunities.
That said, AI tools like ChatGPT can help further the profession along, giving us another tool to allow our industry to flourish.
Let’s see how ChatGPT...
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