Voice search is growing, and your business can utilize this important functionality to get more customers. Here's how.
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Voice search use is on the rise globally. Back in 2019, there were 2.45 billion voice assistants in the world. This number is expected to reach 8 billion by the end of 2023, which will be roughly equivalent to the global population. This rapid global increase in the number of voice assistants has created a new ecosystem that businesses can leverage to reach and connect with their ideal customers.
And don't forget the alarming number of smartphone users, search engine users and IoT devices — we are already living in the voice search era.
But what does it mean for your business? How can your business leverage voice search for growth?
What is voice search?
Voice search lets users do a search via voice instead of text. Major search engines like Google and Bing allow users to run a search query through a voice command. This feature is available across devices and isn't limited to smartphones.
Search engines use automatic speech recognition (ASR) technology that converts voice signals into text, and then search engines find relevant search results from their databases. The text is then converted into voice, and the most relevant result is transmitted verbally to the user. So essentially, at the backend of every voice search, there is a text-based search query that search engines use to return.
Why...
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