While you’re plugging away at long-term SEO strategy, here’s another tactic that can yield immediate results for your firm: great photos.
Professional photos can help give you an immediate edge over your competition. Plus, it’s relatively fast and easy to hire a skilled photographer and upload new photos to your website.
Here’s what you need to know about whether professional photos really matter, what kind of photos you need for a lawyer website, and where to use photos in your digital marketing.
Are professional photos really that important?
Yes!
The fact is that owning a smartphone does not make you a professional photographer—and a headshot is so much more than just a picture of your face.
An experienced photographer with a high-quality camera can capture images that communicate your expertise, your professionalism, and your humanity. They’ll document your office from its best angles. They’ll ensure consistency in the style and lighting of your team headshots. The effect of professional photos can be positively dramatic.
Without great photos, your online presence is incomplete.
Think of it this way: It doesn’t make sense to invest heavily in SEO strategy, but neglect the importance of key site elements like photos. We see this happen a lot, unfortunately. You attract a ton of visitors to your page with excellent site optimization tactics—but ultimately, you repel them with substandard photos and bad design.
In today’s online marketplace, you must do everything you...
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