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Saturday, June 14, 2025

Zindigi by JS Bank among Pakistan's 5 topmost downloaded ... - Global Village space

Last updated Tuesday, February 7, 2023 04:05 ET

Zindigi powered by JS Bank, one of the fastest-growing banks in Pakistan, has been included among the country’s 5 topmost downloaded apps in the financial category.
According to the details, Data Darbar released its “State of Apps Pakistan 2022” Research Insights report where it was stated that Pakistanis downloaded 3.52 billion apps in the last year. This is 35.4 percent more than the preceding year, making the country the fastest-growing app market amongst regional peers.
Among the top 5 most downloaded apps in Pakistan’s financial category, JS Bank’s Zindigi was also included. To clarify, Zindigi is a cutting-edge digital banking service that has the objective of making life “simple” for its users.
Launched only a year ago, Zindigi is Pakistan’s first customizable digital banking experience. Meeting the needs of Pakistan’s burgeoning youth bulge of 63%, it dedicatedly serves the unmet needs of Gen Z and Millennials, by providing unique financial experiences.
Zindigi also offers wealth management within its product suite, a unique blend not offered by any other financial services provider in the country. Customers can participate in money market funds, income funds, and equity trading digitally for as low as Rs100 (less than $0.5) within the app.
In a short period of time, Zindigi has been able to revolutionize the wealth management category (mutual funds and stock trading) in Pakistan by increasing a largely stagnant market by a 4 percent increase in just one year.
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