The new AI-enabled Bing is Microsoft’s biggest ever play to take on Google, yet experts warn it is unlikely to even make a dent in the search giant’s dominance.
Microsoft said the artificial intelligence, which is based on the same technology underpinning the viral ChatGPT chatbot, will serve as an “AI copilot”. It is designed to assist people in their searches, like a souped-up version of its paperclip character Clippy that Word users may be familiar with.
“AI will fundamentally change every software category, starting with the largest category of all: search,” Microsoft CEO Satya Nadella said during a press event on Tuesday, having previously said that AI will soon impact “everyone, no matter their profession... for everything they do”.
It is the first tangible product to come from Microsoft’s investment in OpenAI of $10 billion – a figure 20 times greater than what Google paid to acquire OpenAI rival DeepMind.
Google’s AI division is still one of the world’s leading AI research units, yet it remains cautious about launching its powerful tools as standalone products. DeepMind boss Demis Hassabis revealed last month that its own Sparrow chatbot, which he claims can do things that ChatGPT cannot, would not be released immediately due to the potential dangers of advanced artificial intelligence.
Google’s in-house chatbot Bard, which was announced the day before Microsoft launched its OpenAI search integration, is also not being released publicly. Google CEO Sundar Pichai...
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