On Feb. 8, Google did something surprisingly out of its nature: it played catch up. The Big Tech giant has cultivated a reputation over the years by being top dog in the game when it comes to search and advertising. While its competitors have been trying to do all they can to threaten its dominance, it seemed like nothing would ever throw it off balance.
And then along came ChatGPT.
When the generative AI chatbot was released to the public in Nov. 2022, it created a high-octane shitstorm of discourse and overreaction. People called it the end of higher education. All of a sudden, job titles we once thought were safe from automation from content writers to even lawyers were threatened to be replaced by AI. ChatGPT even passed MBA and medical licensing exams.
As this unfolded, Microsoft quickly made moves. In Jan. 2023, Semafor reported that the company was looking to invest roughly $10 billion in ChatGPT’s owner OpenAI. In the meantime, Chinese tech giant Baidu announced that it would be developing and launching a ChatGPT clone dubbed Ernie Bot, while Google said it would unleash a chatbot of their own called Bard. However, they’ve both been beaten to the punch.
Just after Semafor reported on their investment, Microsoft announced that it was integrating the ChatGPT into its Bing search engine and its Edge browser for test users. Now, instead of searching for, say, the best 65” television screen or the best restaurants to patronize in New York City, Bing just gives you a...
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