With all the buzz around AI-generated content, Google decided to reiterate and clarify some of its advice around AI-generated content. The short answer is that Google does not care who or what writes your content as long as that content is written to help people and not to manipulate the search results.
Google’s take. Google wrote, “Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.” Google went on to explain that you can use AI and automation to create helpful and useful content. “Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts,” Google added. Google also said you can use AI to help you write better content, “AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web,” Google added.
Focus on people-first content. What you should focus on is not how the content is produced but whether the content is created to help people, not search engines. Google goes back to its advice around the helpful content update, “The helpful content system was introduced last year to better ensure those searching get content created primarily for people, rather than for search ranking purposes.”
Google’s advice, “As explained, however content is produced, those seeking success in Google Search should be looking to produce...
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