This is potentially good news, I don’t know…
Today, Google has clarified that AI-generated content is not against its guidelines, revising its previous stance on AI-created material, and how it will, or won’t be ranked by Google Search.
“When it comes to automatically generated content, our guidance has been consistent for years. Using automation- including AI - to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. This said, it’s important to recognize that not all use of automation, including AI generation, is spam. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts. AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.”
So pumping out a bunch of SEO-optimized junk from ChatGPT is no good - but useful, valuable, thoughtful uses of AI are different.
Most of the examples provided here are fairly binary, but technically, Google is saying that it will allow AI-generated content to be ranked in Search, so long as it’s not spammy rubbish.
Google’s even more explicit further on in the post:
“Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.”
That means that you can, in fact, get ChatGPT or a similar tool to...
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