Google Sets The Record Straight: AI Content In Search Results - Search Engine Journal

Google sets the record straight on AI-generated content in search results. Learn how to ensure high-quality and rank well with people-first content.

• Google prioritizes high-quality content, regardless of whether humans or machines generate it.
• Google advises publishers to produce helpful, people-first content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
• Using automation or AI strictly to manipulate rankings in search results is considered a violation of Google's spam policies.

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Google has released a statement regarding its approach to AI-generated content in search results.

The company has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it.

Above all, Google’s ranking systems aim to identify content that demonstrates expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).

Google advises creators looking to succeed in search results to produce original, high-quality, people-first content that demonstrates E-E-A-T.

The company has updated its “Creating helpful, reliable, people-first content” help page with guidance on evaluating content in terms of “Who, How, and Why.”

Here’s how AI-generated content fits into Google’s approach to ranking high-quality content in search results.

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