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Google Analytics 4 (GA4), previously named Universal Analytics (UA), provides flexibility in the way you track and collect data on your website or in your mobile app. It gives you insight into how your audience uses your online property and provides reporting tools to view that data. It is typically used when designing marketing strategies or for search engine optimization (SEO). You can also see which content is performing well or what is selling the best if you are running an e-commerce store.
Universal Analytics is becoming Google Analytics 4
Google Analytics 4 is scheduled to replace Universal Analytics (GA 3) by July 1st, 2023. After this date, you won't be able to process new data in UA, but you will be able to access your historical data for six months. This step-by-step guide on how to set up Google Analytics focuses on GA4 while providing information on how to set up UA alongside it.
If you track your website data with Universal Analytics, track it in parallel with your Google Analytics 4 property. This way, you can use your existing reports with all their historical data, and you can use the new reports in Google Analytics 4 at the same time.
You may want to learn more about the difference between Google Analytics 4 and Universal Analytics before getting started. Still, tracking metrics like your page views,...
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