Microsoft held a media event yesterday to announce a new version of its Bing search engine that leverages a next-generation OpenAI model. The new AI-powered Bing is launching as a limited preview, and Microsoft believes that it will redefine what we should expect from search engines.
“There are 10 billion search queries a day, but we estimate half of them go unanswered. That’s because people are using search to do things it wasn’t originally designed to do,” emphasized Yusuf Mehdi, CVP and Consumer Chief Marketing Officer at Microsoft.
Since its launch back in November, OpenAI’s ChatGPT has become one of the fastest-growing apps of all time and recently crossed 100 million users. Microsoft, which just announced a new multibillion-dollar investment in the company is planning to integrate OpenAI technologies into all of its consumer and enterprise products. This has already started with a new ChatGPT integration in Viva Sales.
Microsoft wants its new AI-powered Bing to be “your copilot for the web,” and what Microsoft introduced yesterday is indeed a massive upgrade for a search engine that has been playing catchup with Google since launch.
How the new AI-powered Bing works
The new Bing still provides a familiar user experience, but the search box can now accept up to 1,000 characters. The new Bing also continues to provide a traditional list of search results, and Microsoft says that applying AI to its core search algorithm has led to “the largest jump in relevance in two...
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