Search in the news this week, and Search Engine Optimization (SEO) has become a key part of nearly every artist’s online marketing strategy. Learn how to put you and your content in front of more people and rank higher in Google searches.
Musicians and bands can apply the same SEO steps to their music marketing strategy and push their music higher up search listings on Google. To help you increase your site ranking, we’ve compiled a list of some useful SEO tips that you can apply to help your music appear higher and more often in internet searches.
How to get music to appear on Google search
Standing out online as a musician is harder than ever in 2023, but there are marketing strategies that you can use to enhance your music’s popularity and impact your Google search ranking. Despite the tough competition, researching similar artists and outlining your music’s goals can really help you get the most out of your SEO efforts.
Before we get started with tips on how to best optimise your music and website content, it’s useful to break down the 2 main types of SEO you’ll likely need to know about to boost your music. First up is on-page SEO.
What is on-page SEO?
On-page SEO involves optimising your website directly from within your content. On-page marketing tactics usually include:
– Adding your chosen keywords within your pages
– Having a better page than existing competitors
– Making your site relevant and trustworthy
What is off-page SEO?
Opposite on-page SEO sits...
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