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Sunday, May 19, 2024

Op-Ed: Google Bard, ChatGPT, and Bing vs the future of SEO and ... - Digital Journal

Last updated Wednesday, February 8, 2023 22:05 ET , Source: NewsService

Google’s new AI Bard made a mistake in a question about the James Webb telescope. The markets hit Alphabet with a $140b devaluation for a wrong answer. Bing is being reinvented as an AI-assisted search engine. ChatGPT remains the benchmark.

You can take the market reaction, in this case overreaction, with a few tons of salt. Bard may simply have misread available information, or not had the NASA information required. It’s easy enough to do. It may not have been ready for launch, either.

The markets invariably oversell, overbuy, and overstate based more on market hype than anything else. This current sidetrack is really missing the point about how significant AI will be in all areas of information. This is just the suggestion of a tip of an iceberg, not even the tip of the iceberg.

Infallibility is now expected. That’s not going to happen. The AI for the search engines will be stuck with available information of whatever quality. The existing search process itself isn’t exactly infallible, either, as some people might have noticed.

The question is how strict the quality control standards are for the AIs. You could try quality control on vetting information with these AIs. Give them something to search with a lot of false information, and see what they do with it. That’s a tough ask, but could do wonders for shutting down the disinformation industry, too.

The idea here needs to be that AI can cross-check itself for relevance to current search enquiries. Obviously, that must...



Read Full Story: https://news.google.com/rss/articles/CBMifmh0dHBzOi8vd3d3LmRpZ2l0YWxqb3VybmFsLmNvbS90ZWNoLXNjaWVuY2Uvb3AtZWQtZ29vZ2xlLWJhcmQtY2hhdGdwdC1hbmQtYmluZy12cy10aGUtZnV0dXJlLW9mLXNlby1hbmQtc2VhcmNoLWVuZ2luZXMvYXJ0aWNsZdIBAA?oc=5

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