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User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook.
If your site lacks the positive user experience and ease of use that end users require to navigate your site, you’ll push visitors to your competitors.
In this guide, you’ll learn what user experience (UX) entails, the types of experiences, the difference between UI and UX, and why it matters to SEO.
What Is User Experience (UX)?
UX is how people interact with your website.
You’ll also find this term used for products, but we’re focusing strictly on websites at the moment.
If you have a, intuitive user interface design, users will have an easier time navigating your site and finding the information they want.
If you do have a digital product, such as a SaaS solution, this interaction will also occur on your digital product.
User experience elicits a couple of things:
- Thoughts.
- Feelings.
In short, user experience can provide a positive experience with your website – or it can lead to frustration among users.
Note: Usability is not UX design. It’s a component of UX that works with design to create the experience your users desire.
What Are The Types Of User Experience?
User experience evaluation must look at the three types of UX design to best understand the needs of the end user.
The three types...
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