First, there was ChatGPT. Then, yesterday, Google announced its own language model, Bard. Later that day, just as Twitter had started to calm down a bit, Bing announced its integration of AI, and SEOs around the world prepared for another round of research and lively debate.
With ChatGPT currently holding the top spot in the ongoing battle of the AIs, and Bard backed by huge levels of data from Google’s 90% of total search traffic and history of integrating AI into its systems, what is Bing bringing to the fight?
Let’s find out…
Roboteers: Stand by…
The official announcement from Bing tells us:
“Today, we’re launching an all-new, AI-powered Bing search engine and Edge browser, available in preview now at Bing.com, to deliver better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web.”
This is pretty much exactly in line with the offering promised by Bard, which is no huge surprise. Bing goes on to say:
“There are 10 billion search queries a day, but we estimate half of them go unanswered. That’s because people are using search to do things it wasn’t originally designed to do. It’s great for finding a website, but for more complex questions or tasks too often it falls short.”
So, in essence, we’re looking at something very similar to what Google is trying to achieve with Bard: Better search results, regardless of the complexity of your query. So far, so good. However, with only 3.03%...
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