Google's Danny Sullivan reiterated that when it comes to AI content, Google is fine with it, as long as the content is useful and written for people. If you are using AI to write spam, then that is against Google's guidelines. But Google also added a new section to the people-first content section on "who, how and why" with your content.
Most of this is about reiterating what Danny Sullivan of Google said a month ago on the topic of producing content using AI. In short, Google doesn't care who writes the content, machine or human but rather if the content is written to help people and for people.
If you produce content, either by humans or machines, to manipulate search, Google will detect it (eventually) and take action.
What is interesting is with this clarification from Google also updated its people first content page to recommend you think about explaining to people who, how and why of the content. Danny Sullivan said none of this is required to rank in search but it may make sense to explain this with your content, depending on the type of content. This is how Google put it on this page (copy and paste):
Ask "Who, How, and Why" about your content:
Consider evaluating your content in terms of “Who, How, and Why” as a way to stay on course with what our systems seek to reward.
Who (created the content):
Something that helps people intuitively understand the E-E-A-T of content is when it’s clear who created it. That’s the “Who” to consider. When creating content, here...
Read Full Story: https://news.google.com/rss/articles/CBMiSWh0dHBzOi8vd3d3LnNlcm91bmR0YWJsZS5jb20vZ29vZ2xlLXdoby1ob3ctYW5kLXdoeS1haS1jb250ZW50LTM0ODc5Lmh0bWzSAU1odHRwczovL3d3dy5zZXJvdW5kdGFibGUuY29tL2FtcC9nb29nbGUtd2hvLWhvdy1hbmQtd2h5LWFpLWNvbnRlbnQtMzQ4NzkuaHRtbA?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
