30-second summary:
- Video will continue to be a vital part of digital strategy in 2023 reaching huge levels of advertising spend
- Just like written content, video content should follow SEO best practices. However, many organizations fail to recognize this and do not optimize their videos
- Patrick Reinhart, VP of Services & Thought Leadership, Conductor, provides a guide to SEO strategy for video content in this Q&A with ClickZ
Video advertising spending in the U.S. is expected to reach $78.5 billion in 2023. It is an undeniably vital part of any brand’s content strategy. Video has been found to drive a 157% increase in organic traffic from SERPs, and you can best realize these results when, just like written content, it follows SEO best practices.
So what foundational best practices are there for video strategy? What common SEO mistakes are marketers making with their video content? How does video tie into a brand’s broader SEO strategy? Patrick Reinhart, VP of Services and Thought Leadership, Conductor, answers the most frequent questions marketers have about optimizing their video content for SEO.
1) How can SEO data help you ideate and curate video content?
Patrick Reinhart: SEO data and search data have a million different uses across your business. As you follow search data across a year, you see trends in what people are talking about. In June you might see about Mother’s Day, in November you see searches for Black Friday and Cyber Monday. This helps show you...
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