Google's change in guidance could transform the way content is created in the future, but how does it affect SEO and content creators going forward?
Good old Google, keeping us on our toes.
Unless you’ve been living under a rock, you’ll have noticed that LinkedIn feeds and SEO news platforms are currently peppered with blogs discussing how AI is the newly crowned King of the digital kingdom.
To add fuel to the rapidly spreading artificial intelligence fire, it has now dropped the news that its views on using automation – including AI – to generate content have changed. A day after announcing Bard, coincidentally.
They released updated guidance on Wednesday 8th February, leading with the statement that they will be “Rewarding high-quality content, however it is produced”. Emphasis on the latter part of the statement here.
Being the obedient SEO-ers that we are, we’ve always ensured our actions and output aligns with their guidance to ensure maximum success, and that guidance is as follows:
‘Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies’ - hence our comments in recent podcast episodes and blog posts on the topic of AI-generated content.
Although it has changed its views on how AI can be used and how it’ll be viewed through eyes, the way in which its ranking system works to reward high-quality content uses the E-E-A-T framework: expertise, experience, authoritativeness,...
Read Full Story: https://news.google.com/rss/articles/CBMiRWh0dHBzOi8vd3d3LmNsaWNrdGhyb3VnaC1tYXJrZXRpbmcuY29tL2Jsb2cvZ29vZ2xlLWFpLWd1aWRhbmNlLWNoYW5nZdIBUWh0dHBzOi8vd3d3LmNsaWNrdGhyb3VnaC1tYXJrZXRpbmcuY29tL2Jsb2cvZ29vZ2xlLWFpLWd1aWRhbmNlLWNoYW5nZT9oc19hbXA9dHJ1ZQ?oc=5
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
