ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself.
The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously:
How can ChatGPT help create content for SEO?
ChatGPT performs a few specific functions that can help you with content creation for SEO like:
- Writing whole SEO-focused blog posts, articles, and landing pages.
- Generating research you can use in SEO-focused content.
- Performing specific SEO tasks to support your content creation, like keyword research or content clustering.
- Creating embeddable elements and enhancements within your content to make the articles better and more linkable.
Sounds good, right?
The flip side is that while ChatGPT can be incredibly useful in some SEO content creation scenarios, it can also introduce risks for your sites. (Not to mention, it is still quite bad at several tasks.)
This article will walk you through some functions you can use to help you create content for SEO, alert you to some of the risks associated with some of them and discuss the areas where you might be better suited to use a different tool for the job.
Writing blog posts with ChatGPT
ChatGPT can write entire blog posts in a few minutes (and is not super humble about it if the output it generated is any indication):
Google has said their primary concern is whether AI content is “helpful” and that all their...
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