Pakistan recorded 3.5 billion downloads in FY2022, ranking ninth in the world compared to 12th in 2021 when downloads were 2.6 billion. As a result, Pakistan is the fastest-growing apps market with a 35.4% increase in downloads. That’s almost triple China’s 12.9%, which saw the second-highest growth.
According to Insight data.ai, a global technology research agency, Pakistanis spent 161.2 billion hours on mobile devices in 2022, up from 134.1 billion hours a year earlier. That puts the country in sixth place, the same as it will be in 2021. Unsurprisingly, China tops this chart with a whopping 1.16 trillion hours, while India follows behind with 655.6 billion.
Global mobile advertising spending grew 14% to $336 billion, driven by short video apps. The growth in the number of apps downloaded in Pakistan was three times higher than that of China, second in the list, which expanded slightly over 10 percent. India was third on the growth list.
Pakistan’s mobile market witnessed strong growth in apps for a fourth year straight, with 3.52 billion downloads, which put the country in the 9th position globally in 2022, three notches up from the last year, the report by Data Darbar revealed. In the finance category, EasyPaisa and JazzCash were the most downloaded apps with around 15 million monthly active users each.
Today there are over 70 million social media users in Pakistan (over 31% of the population), with YouTube, Facebook, TikTok, and Instagram being the most used social...
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