It’s no exaggeration to say that ChatGPT has taken the world by storm. The AI chatbot was released in late 2022 to a whirlwind of hype, with many labelling it as a seminal moment in the evolution of artificial intelligence. In fact, some have even remarked upon ChatGPT’s potential for shifting the trajectory of humanity altogether because of how advanced an AI tool it is.
The chatbot harnesses a type of AI called “Natural Language Processing” (NLP) to respond to users as if it were a human and create content depending on the nature of their questions and requests. For example, it can write poems, screenplays or essays, answer test questions, compose music, or generate lines of code. ChatGPT is a skilled researcher too, and can phrase and present pages of information from the internet in a matter of seconds, no matter how general or granular the question is.
However, the tool isn’t perfect, and has faced criticism for its uneven factual accuracy, political bias, and inability to answer questions that are worded in a specific way, among other drawbacks.
Content is king for marketers, so it’s inevitable that many businesses will consider using ChatGPT for content marketing purposes. Type in “write a 1000 word blog on SEO” for instance, and it will do just that. But is using the chatbot for content marketing a good idea in reality?
The pros of using ChatGPT for content marketing
It makes research easier
With ChatGPT’s ability to quickly and comprehensively provide...
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