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Saturday, May 11, 2024

This day in search marketing history: February 11 - Search Engine Land

Last updated Saturday, February 11, 2023 01:05 ET , Source: NewsService

Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.

Yahoo officially rejects Microsoft

In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo.

The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders.

Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted.

In other words, this wasn’t the end of the story.

Dig deeper:

Also on this day

2022: The company was working on recovering the data.

2022: The design was a throwback to 2017’s green, boxed ad labels.

2022: Automated and manual extensions could be shown together, Google Ads added a report and they could be added at ad group, campaign, or account level.

2021: Google said it could have a 7% impact on search queries.

2021: Google wanted to display images that were relevant yet visually distinct.

2021: Businesses could message customers through their web browser, not just the mobile app.

2021: Light mode showed a black ad label on a white background but on dark mode, it showed a gray ad label on a black background.

2021: Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals.

2021: Keys to...



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