SAN FRANCISCO, Feb. 12, 2023 /PRNewswire/ -- SEO is a critical component of successful marketing. With organic search accounting for 53% of website traffic, businesses who are not developing an effective SEO strategy are missing out on a great deal of high-quality leads.
Pandia Health realized this potential and partnered with Upgrow; resulting in a 341% increase in organic presence and product orders.
About Pandia Health
Pandia Health is a telemedicine company based in the San Francisco Bay Area that's founded and led by Sophia Yen, a medical doctor who specializes in reproductive health. Their mission is to make women's lives easier by bringing birth control to their doorstep.
"Upgrow has been a key growth partner of ours for the past few years, where they manage our paid media and organic search program. We've seen tremendous growth in our organic traffic and sales, and combined with our paid media program, Upgrow has been instrumental to Pandia Health's success."
- Sophia Yen, CEO & Co-Founder
Challenge
Pandia Health approached Upgrow, looking for help managing their SEO. Their goal was to increase their organic presence and drive online telemed orders for their birth control subscription product.
The challenge with this is that birth control search terms are highly competitive, with well-funded opponents who have large marketing budgets and teams investing heavily in SEO.
Solution
We decided not to compete on the head terms due to our limited resources but instead...
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