Microsoft Bing & ChatGPT: 5 Possible Features At Launch - Search Engine Journal

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Microsoft is rumored to launch a new version of its Bing search engine powered by ChatGPT. A preview reveals five features it could launch with.

With the conversational approach and AI-powered results delivered by ChatGPT, the new Bing has the potential to offer more personalized and accurate results.

This means that marketers will need to adapt their search engine optimization strategies to take advantage of this new way of searching.

An early test version of Microsoft Bing’s ChatGPT-powered search engine was allegedly uncovered by an individual named Owen Yin.

Yin’s findings offer a glimpse into what the future of search engines might look like.

Here are five key takeaways from Yin’s report, which he published on Medium.

Bing Powered By ChatGPT: 5 Possible Features

Yin says he was able to get a sneak peek at the new Bing before access was shut off.

You still get your traditional search results but there's a new tab to start a chat pic.twitter.com/ugeYMCNG1c

— Owen Yin (@Owen_Yin) February 3, 2023

Here are five key differences he noticed between ChatGPT-powered Bing and regular Bing:

1. Positioned as an “assistant”: Powered by OpenAI’s GPT-4, Microsoft is positioning the new Bing as a research assistant, creative partner, and planner all rolled into one.
2. Chatbox replaces search bar: The new Bing replaces the...

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