Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
Google penalizes JCPenney for link scheme
In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty.
The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold. So they asked someone familiar with SEO to look into it.
What they found: JCPenney’s site had thousands of peculiar links pointing to it with very descriptive anchor text. The Times shared its findings with Google – and Google took manual action. The JCPenney website was nowhere to be found on Google for the queries they had previously ranked number one for.
JCPenney said they knew nothing about the links – and subsequently fired their SEO firm.
Read all about it in New York Times Exposes JCPenney Link Scheme That Causes Plummeting Rankings in Google.
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