It is somewhat satisfying to see non-SEOs dig deeper into how search is changing at Google and Bing and to hear the concerns they have about these changes. We covered your concerns as SEOs and publishers a week ago but now the big publishers are voicing their concerns around AI-search and what it means for publishers.
To catch you all up, Google announced Bard which showed screenshots of a ChatGPT like interface in search which had zero links or citations to publishers. The Microsoft Bing AI announcement was much more thought-out and had links to publishers, ads and so on.
But what the big publishers are concerned about is that there will be less of a need for searchers to click on those links than they had in the past. It is a similar concern we had with featured snippets and then the head of search at Google, Amit Signhal, said publishers are the corkscrew and Google is the swiss army knife after Danny Sullivan called Google the biggest scraper and shared the concern publishers have about searchers not needing the 10 blue links anymore. But AI chat takes this to a whole new level, a whole new level.
Wired wrote, "web users spend more time with bots and less time clicking links, publishers could be cut off from sales of subscriptions, ads, and referrals." "When asked at Microsoft’s media event this week about the new Bing search potentially plagiarizing the work of human writers, the company’s consumer chief marketing officer Yusuf Mehdi said the company “cares a bunch...
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