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Google’s John Mueller answer about which structured data to use for a business that offers a service with a range of prices shows how Google’s recommendations on how to use structured data sometimes diverges from official Schema.org documentation.
The question was from a person who was not using structured data according to Google’s guidelines but might have been okay with Schema.org guidelines.
This is the question:
“The next question I have here is our website is a service, not a product.
The price will vary on the estimate.
How do I fix the invalid item for a service like ours when I use product structured data?”
John Mueller answered the question with the assumption that the business was a local service provider.
This is his answer:
“For local business, like the one that you mentioned, I’d recommend looking at the local business structured data.
This also lets you specify a price range for your services.
We have more information about this markup in the search developer documentation.”
Product Structured Data for a Service Company?
The official Schema.org Product type definition includes services.
So, while technically one can use the Product structured data for a business that offers a service, it’s not recommended by Google.
This is what the official description of the Schema.org Product structured data...
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