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Saturday, April 27, 2024

This day in search marketing history: February 10 - Search Engine Land

Last updated Monday, February 13, 2023 12:05 ET , Source: NewsService

Google refreshes Page Layout Algorithm

In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm.

The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

This was the third confirmed update to the algorithm, which launched Jan. 19, 2012 and was updated Oct. 9, 2012.

Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads.

Also on this day

2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app.

2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation.

2021: Google Ads announced its updated lead form extension, which pops up a form directly from a click on an ad in search, Video, and Discovery.

2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool.

2020: You could see how your product pricing compared to your Google Shopping competitors.

2020: The acquisition appeared to be about augmented reality, but Scape Technologies’ capabilities went way beyond AR.

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage

2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working...



Read Full Story: https://news.google.com/rss/articles/CBMiSGh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vc2VhcmNoLW1hcmtldGluZy1oaXN0b3J5LWZlYnJ1YXJ5LTEwLTM5Mjk5MtIBAA?oc=5

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