After several search algorithm updates, the shift in search engine result page (SERP) layouts is causing SEOs to scramble to keep up with evolutions in organic Google search traffic.
After several search algorithm updates, the shift in search engine result page (SERP) layouts is causing SEOs to scramble to keep up with evolutions in organic Google search traffic. Add to the pace of SERP change challenges, what search engines display varies at specific times during the day, whether the searcher is using mobile or desktop, and is also triggered by location variances.
First, People Also Search Ask (PASF) boxes are a dynamic feature that can pose new questions to you when clicked. The infinite option allows the searcher to discover what the answer to their query. According to Google trends, many people using Google Search click to expand “people also ask” (PAA) and “people also search for” boxes to obtain answers. PASF results are unique from PAA because they are based on what other individuals have continued to search for after seeing the initial results.
In the above image, I’ve included results from my query “best bird food that doesn't draw woodpeckers”. I love feeding the birds, but I don’t want them damaging my historic wood home. I’m provided additional search options in a People Also Search For carousel underneath PAA results and a few traditional links.
Google is Trying to Answer Queries Immediately
The value to business owners here is that PASF carousels display on...
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