Have you ever been pressured by the mass media? Politicians, officials and big businessmen will surely say "yes". Compromise, investigations and "leaks" (it is very difficult to draw the line) are a normal element of their existence. However, these are all cases when the mass media deviate from their main goal in some way – to inform and clarify. Journalist and media expert Serhiy Lyamets writes specially for Ukrainian News.
But there is a special type of mass media. They are using pressure as a business model. These mass media are called "scammers" (from scam – "fraud"), although journalists usually have another name – "sh@t-websites". These publications appeared simultaneously with the spread of the Internet. The success of "scammers" is also related to the functioning mechanism of the World Wide Web.
Any official is a public person. A politician is even more. No matter how many friends he has in the Office of the President or defenders in the US Embassy, his tenure depends on his reputation. Nowadays, reputation is the Internet. You open Google, type in a person's surname – and you get certain data. The most viewed results will be offered first among the all. If it is a scandal like "Monaco Battalion", the reputation is considered hopelessly damaged.
The "scammers" took this model as a basis. They create dozens, hundreds, or even thousands of Internet websites, and publish damaging information on them. Most often, it is the same text that is...
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