SEO has a lot of moving parts.
You have to worry about your content strategy, keyword selection, Google ranking signals, backlinks, and competition.
When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately.
I wouldn’t know how difficult it is to rank for a specific keyword without analyzing Google’s SERPs first.
If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach.
Defining SERP analysis
So, what is SERP analysis?
Search engine results page (SERP) analysis is the practice of analyzing the top-ranking pages for your desired keyword, spotting opportunities to rank for this keyword and trying to pinpoint difficulties in reaching the top of the search results.
A SERP analysis demands that you:
- Search for the desired keyword.
- Evaluate the top sites.
- Determine if the keyword is relevant to your site.
- Determine how you “could” rank for this keyword.
However, the final item on this list has a big question mark next to it.
You need to go beyond what you would need to do to rank today because your competitors are working diligently to maintain these rankings in most cases.
How to analyze a Google SERP
Learning how to analyze Google SERPs provides insights into a keyword and your ability to rank for the term. However, you’ll also uncover:
- Additional keywords that you may try to rank for on search engines.
- Opportunities...
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