Marketing a Dual Branded Hotel | By Sonya Taylor - Hospitality Net

Congratulations! Not only are you opening up brand-spanking new hotel, you’re opening up two, at the same time, with the same address. Woah, what did you get yourself into?!

Your dual brand hotel already offers separate public areas and room design, has separate budgets and maybe sales departments. But now you need separate addresses, phone numbers, websites and you guessed it, marketing plans.

Creating a Digital Presence for Two Hotels in One Location

This is one of the most important steps when establishing your dual brand hotel on the internet for the world to see. Pay close attention.

When sitting down with an owner and telling them we need a separate phone number and address to provide online map listings for each hotel, it’s often a surprise.

In order for Google to recognize your dual-brand hotel as 2 separate entities, Google must have two separate addresses and phone numbers. I know, the city only gave you one address because it’s only one building. Don’t fret; there is a fix. Simply give your two hotels a suite number when building its online presence.

For example, you just opened a brand new Tru by Hilton hotel and Home2 Suites by Hilton at 456 Maple Lane. When searching for this address online, only one hotel will ever show up with the address. To bypass this when building your hotels online presence, Tru’s address is now 456 Maple Lane #A and Home2 456 Maple Lane #B.

**Make sure you build a consistent story with your new addresses across local, social and even...

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