As TechRadar Pro earlier in January 2023, a former employee with a “political” motive has allegedly leaked a wide-ranging repository of source code for many of the web portal’s products, potentially shedding light on the dark art of .
reports the employee leaked git sources totalling 44.7GB of files, containing “all of” Yandex’s source code except for its anti-spam rules, that were obtained in July 2022.
The raw source code won’t be of interest to everyone, 's report that 17,854 search ranking factors have been uncovered as part of the leak should be of interest to any person, business or publication looking to see their pages ranked highly in search engines.
Yandex leak SEO insights
A from one file in the codebase, shared by CEO of SEO consultancy MOG Media Martin MacDonald, does shed some light on the aspects of copy that Yandex applies weight to.
Per , these include PageRank and several aspects of links such as age and relevancy, the perceived relevance of copy, host-reilability, and innate preferences towards specific sites with perceived authority, such as Wikipedia.
A deeper, longer, more technical dive by also shows that this priority also includes a “NEWS_AGENCY_RATING”, allowing Yandex’ search engine to show preference to certain news organizations.
Others include the number of unique visitors, percentages of organic traffic, and average domain rankings across queries.
However, it’s perhaps melodramatic, or a little desolate, for MacDonald to describe it as “the...
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