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3 questions SEOs are fielding in the wake of AI-powered search - Search Engine Land

Last updated Wednesday, February 15, 2023 13:05 ET , Source: NewsService

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality.

Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to tell definitively, a few themes have emerged.

How does this impact the SERPs?

For starters, clients continue to rely on their agency partners to absorb and translate news like this.

That’s according to Alec Cole, an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed.

“We’re going from ‘What do you think of this new technology?’ to ‘How are you going to adapt your strategy to deal with the changes this is going to have on SERPs?'” he added.

That said, he noted Google’s recent algorithm updates and “obvious alarm over AI content” spurred initial questions several months ago, so the conversations remain ongoing.

SEO consultant Sara Taher agreed clients are mostly interested in learning more at this point.

“They ask a lot of questions about ChatGPT and how they can incorporate it in their workflows and how we can leverage all these new tools for SEO and marketing,” she added. “Clients are less worried than SEOs and that’s probably because SEOs have deeper knowledge of the situation.”

Is content still king?

While brands...

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