Marketing's best kept secret is search engine optimisation (SEO) and Google Ads. However they still do not get enough attention among businesses in South Africa.
“There is virtually no reason for businesses, big or small, not to use these powerful tools. For a fraction of what you would pay on more traditional advertising, SEO and Google ads or pay-per-click marketing have the potential to reach hundreds or thousands of your potential customers with excellent accuracy,” Ronald Magondo, director at digital marketing agency Nerdware.
So, what is the difference between SEO and AdWords, and why should companies and marketers care?
SEO: Virtually free but difficult to perfect
Whenever your company puts something out into the world, the end goal should be to get your product or service offerings in front of as many people as possible. When it comes to the digital space, that means earning the top spot on search engine result pages.
That first page on Google is worth ten times its weight in gold. Less than 1% of users open the second results page and click on a link. If your SEO score is low, your company may just get lost on that dreaded second page.
“If you’re not on the first page, you often might as well not be online. Good SEO places a spotlight on your company and its websites, online articles, and other posts to ensure that Google’s algorithm can easily find and place you higher on the search page,” says Magondo.
SEO is inexpensive and easy-to-do initially, but difficult...
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