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Thursday, June 1, 2023

Google Ads Launches New CTV Advertising Features - Search Engine Journal

Last updated Wednesday, February 15, 2023 07:05 ET , Source: NewsService

Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here.

  • Google's Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns.
  • Reach Planner is now available with new TV functionality to help advertisers evaluate streaming publishers' unique and incremental reach.
  • A new Unique Reach Overlap report can help advertisers minimize overlap and reduce media waste while

Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns.

With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and incremental reach, such as YouTube, Hulu, and Roku.

In addition, the new Deal ID forecasting supports advertisers in understanding how a Preferred Deal or Programmatic Guaranteed deal might perform before running.

Easier booking for premium placements is also available through Instant Reserve, which allows advertisers to reserve YouTube CTV inventory across curated packages, including YouTube TV and other YouTube Select lineups.

Further, Display & Video 360 can help manage ad frequency on CTV devices to reduce media waste and identify which publishers and strategies are driving the greatest incremental reach.

Here’s more about Google’s updates to CTV campaigns.

Update To Reach Planner...



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