Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. Here are five reasons why.
- Google's John Mueller suggests that keyword-rich domain names may be detrimental to a website's long-term success.
- Keyword-rich domain names can be associated with spam, make it harder to change business focus or expand offerings, and lack a brand name.
- Building a solid brand identity with a unique domain name can be more effective for building customer loyalty and growing a business.
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Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings.
However, there are several reasons why keyword-rich domain names can be detrimental to a website’s success.
In response to a thread on Reddit, Google Search Advocate John Mueller shares his opinion on domains with exact match keywords and why they might be a bad idea.
Mueller On Domains With Exact Match Keywords
In the r/SEO forum on Reddit, a user asks if it’s worth it to pay a hefty fee for a domain containing the exact keywords they want to rank for.
Mueller says:
“I’m not a fan of keyword-keyword domains, but YMMV. Random thoughts:
everyone thinks you’re a spammer
changing business focus, or even expanding, is harder
you have no brand name, there’s nothing that...
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