Google's John Mueller Cautions Against Keyword-Rich Domains - Search Engine Journal

Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. Here are five reasons why.

• Google's John Mueller suggests that keyword-rich domain names may be detrimental to a website's long-term success.
• Keyword-rich domain names can be associated with spam, make it harder to change business focus or expand offerings, and lack a brand name.
• Building a solid brand identity with a unique domain name can be more effective for building customer loyalty and growing a business.

Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.

TRY FOR FREE

Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings.

However, there are several reasons why keyword-rich domain names can be detrimental to a website’s success.

In response to a thread on Reddit, Google Search Advocate John Mueller shares his opinion on domains with exact match keywords and why they might be a bad idea.

Mueller On Domains With Exact Match Keywords

In the r/SEO forum on Reddit, a user asks if it’s worth it to pay a hefty fee for a domain containing the exact keywords they want to rank for.

Mueller says:

“I’m not a fan of keyword-keyword domains, but YMMV. Random thoughts:

everyone thinks you’re a spammer

changing business focus, or even expanding, is harder

you have no brand name, there’s nothing that...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.