TORONTO, ON, and NEW YORK, NY / ACCESSWIRE / February 16, 2023 / Sekur Private Data Ltd. (CSE:SKUR)(OTCQX:SWISF)(FRA:GDT0) ("Sekur" or the "Company"), a leading Swiss hosted secure and private communications platform, is pleased announce that it has started optimization and SEO marketing for its Sekur website, in order to reduce its per user Customer Acquisition Cost "CAC".
The Company has embarked on a reduction of its Customer Acquisition Cost ("CAC") and has reduced its marketing expenses in order to focus on the more targeted digital marketing, such as adword campaigns and optimization of its Sekur website. Currently the Company is achieving a CAC of approximately US$150, which is significantly lower than its CAC was during 2022, and is targeting a CAC of US$75 or lower by the end of 2023, and a CAC of US$60 or lower for 2024. The Company is targeting consumers and SMBs at this time and is improving its website content in order to inform SMBs and visitors on the benefits of using the Sekur privacy and security communications platform.
Alain Ghiai, CEO of Sekur Private Data said: "We have lowered our budget for 2023 and are focused heavily on our CAC for this year and moving forward. Our focus on direct marketing is to lower our acquisition cost and we should have more data to share with everyone in the coming weeks and months. Once we achieve US$75 CAC or lower, we plan to accelerate spending on AdWords and digital marketing to increase our subscriber base at a higher...
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