We’ve all seen the successful lawn and landscaping companies that dominate the online space. How are they doing it? What is the “ace up their sleeve” bringing them results? Here’s the answer: Your successful competitors invest in and execute an all-inclusive marketing strategy. Basically, they are doing everything because there is no smoking gun when it comes to being successful with your online marketing. Think of your online marketing like collecting spare change. Over time, the change you collect can add up to a decent amount of money, but there is no individual coin that makes a huge difference.
In this article, I’m going to break down the individual aspects of Lawnline Marketing’s all-inclusive strategy that we execute for our clients. We’ll cover SEO, websites, Google Ads and social media just to name a few. This strategy balances quick wins with long-term efforts and has proven most effective after managing millions of lawn and landscape marketing dollars. Let’s dive in!
1. Paid Advertising - Search Engines, Social Media & Video
When it comes to the Internet, Google dominates as the place to generate your best leads. Other sources like Facebook and YouTube can also provide a decent stream of leads. Luckily, you can buy your way onto these platforms through their paid advertising programs.
Utilizing paid ads is like building a fire with gasoline. When executed properly, you’ll get instant results. However, when those ad dollars burn up, you’ll have to add more...
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