Google Updates Help Article On Link Best Practices - Search Engine Journal

Learn Google's best practices for making links crawlable, including guidance on anchor text, internal links, and external links.

• Google recommends using descriptive text that accurately reflects the content of the linked page and avoiding keyword stuffing.
• Cross-referencing your own content with internal links helps users navigate your website and signals importance to Google.
• Linking out to high-quality external sites when it makes sense can provide additional value to users and enhance the credibility of your website.

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Google has recently updated its help article on best practices for making links crawlable.

The updated article includes new sections that guide how to effectively use anchor text and cross-reference your content with internal links.

Additionally, the help article has considerations for linking to external sites when it makes sense.

Among the new information is an existing section about making links crawlable using an <a> HTML element with an href attribute.

The added guidance also makes links easier for Google to crawl and understand.

Here’s an overview of the updated help document.

Anchor Text Placement

The first updated section highlights the importance of anchor text placement.

Google advises placing anchor text between <a> elements that the search engine can crawl.

This ensures...

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