Laura Rudd of No Brainer spills about the Yandex code leak and what it means for SEO – and whether it’s worth caring about.
Fascinating news entered the SEO sphere recently (a welcome break from ChatGPT). The leaked source code from Yandex – supposedly by a disgruntled former employee – included details of thousands of the search engine’s ranking factors.
You probably heard about Yandex, it’s the 4th biggest search engine by market share worldwide. Yesterday proprietary source code of Yandex was leaked.
The most interesting part for SEO community is: the list of all 1922 ranking factors used in the search algorithm
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— Alex Buraks (@alex_buraks) January 27, 2023
Why does the SEO industry care?
Yandex is a huge tech company, albeit not that well known (not outside of the SEO industry at least). As a search engine, they hold roughly a 0.1% share of searches in the UK currently, compared to Google’s 93%. In Russia, where Yandex was founded, it’s more like 54%.
The reason why it’s of interest to those working in SEO in the wider world is that ranking factors (or signals) are a closely guarded secret for search engines, so any insight into how they may work is worth knowing about.
There’s a statistic floating around that Yandex and Google share around 70% similarity in their search results, and that it’s a search platform built by people that used to work at Google who may have even incorporated Google’s own code into Yandex’s search...
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